WE ARE ONE !

Malmö, Sweden - Every year the generic Eurovision Song Contest logo is accompanied by a graphic identity - also called the theme art - developed by the host broadcaster. This year is no exception and we all will be united under one message this year - 'We are one' in Malmö 2013!

"This year's theme reflects that timeless feeling millions of people will experience in May this year, when Europe comes together to celebrate its diversity," said Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest on behalf of the EBU. "The unprecedented eye for detail that this theme art reflects opens up countless possibilities for three of the best live entertainment shows Europe will see this year," he concluded.

'Butterflies have one common name, but exist in thousands of different shapes and colours. Just like the Eurovision Song Contest - one strong identity, with rich national diversities. If we all engage and work together, we can achieve anything - We are one.'

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